buzzfeedNBCUniversal, which invested $200M for a stake in Vox Media on Aug. 12, is shelling out another $200M for a piece of BuzzFeed, which attracts more than 200M unique visitors per-month.

Steve Burke, NBCU CEO, said in a statement that BuzzFeed has "built an exceptional global company that harmonizes technology, data and superior editorial abilities to create and share content in innovative ways."

Jonah Peretti, Buzzfeed founder, is eager to partner with his investor to help "build the future of news and entertainment."

Ken Lerer, of Robinson Lerer & Montgomery fame is executive chairman of Buzzfeed.