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PR Newswire received high marks for customers seeking a large market presence. Business Wire and PR Underground were the highest for small market presence.
G2 Crowd's software review platform factors in customer experience and vendor market presence determined from social and public data.
More than 380 written reviews by PR and marketing pros were used in the research.
Many reviewers pointed out the large expense of the top services even if they were working with hefty budgets, but the span of distribution and audience targeting is just not there with smaller providers, they lamented.
The study showed an across the board yearning for greater return on investment, especially with regard to target specific audiences.
The full research can be found at G2Crowd.com.
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