Time Inc.Time Inc. hired Michael Erlinger from WPP's GroupM global media investment unit to develop business models for the magazine company's video expansion.

He takes the newly created post of senior VP/business & legal affairs for TV and video.

Erlinger reports to executive VP/general counsel and corporate secretary Lon Jacobs, who called the new hire "a tremendous asset to us as we extend our premium content and engaged audiences into this vital space."

At the WPP operation, Erlinger handled business/legal aspects of branded entertainment projects and digital programs along with relationships with rights holders including negotiations over content financing and co-development pacts.

Previously, he was at ABC Entertainment TV Group.

Time Inc. plans to triple its production capacity and double the amount of simultaneous live programming when it moves to its new Brookfield Place corporate headquarters across from the World Trade Center by the end of the year.