hollywoodHollywood, the urban coastal Florida city of 146,000 between Miami and Fort Lauderdale, seeks an agency to burnish its image for business, investment and relocation.

The city wants a firm to create a comprehensive marketing plan and brand identity, including advertising and PR, according to an RFP.

Key targets are business leaders, site selection consultants, economic developers, tourism partners, as well as city taxpayers. The work will start with a "market investigation," followed by a brand development and market plan, and execution of a campaign.

A one-year contract will carry three option years. Proposals are due Oct. 1.

View the RFP (PDF).