County of Marin Health & Human ServicesNorthern California's Marin County is looking for a firm to handle PR for its media advocacy and PR push behind its alcohol, tobacco and drug "intervention, treatment and recovery" efforts.

It wants to create a culture where "substance misuse and abuse across all ages is no longer the norm, and substance use disorders are viewed as a health condition rather than a behavioral problem," according to an RFP dated Aug. 24 from Marin's Dept. of Human and Health Services.

The department is looking to "ensure that individuals, organizations, and communities within the system of care have the capacity and infrastructure to implement evidence-based services and strategies to prevent, reduce and treat" substance misuse and abuse."

The PR partner will have five years of experience in the substance category. It is expected to develop media monitoring tools, train adults and younger people as spokespeople and run focus groups.

The anticipated budget is $200K.

Applications are due Sept. 16. Work begins in October. Download RFQ (PDF)