Paul HicksPaul Hicks, who was executive VP-communications & public policy at the National Football League, is joining Glover Park Group's New York office as managing director.

He'll focus on building the Washington-based firm's sports marketing business, which already includes six-year client NFL.

"This is a unique opportunity for our firm to add a talented sports executive," said GPG chief Chip Smith in a statement. "Paul’s wide-ranging expertise in global public relations is an exciting new addition for GPG and our clients.”

Prior to the NFL, Hicks served as regional president for Ogilvy and did a 25-year stint in PA at UST Inc.