Image Trump and the one quality that unites all brands (L. Hoffman)

Agencies Do these 7 things before you hire a PR agency (C. Conner)

PR 101 Phone pitching 101 (P. Kenny)

Careers The shady status of the communications professional (Y. van Bokhoven)

Content Paying for Instagram posts: How much is too much? (C. Noricks)

Marketing Do you know who you're talking to? Three big signs that you don't (A. Fisher)

Social Telling stories: A newsroom approach to social media (C. Hartman)

Social People on Twitter are there for news (C. Thilk)

Entertainment Paul Deen: DWTS is not reputation rehab (TMZ)