Emojis are starting to breed. Brands and organizations will have a slew of emojis to deploy in their communications and messaging, thanks to new emojois that will soon be available on Apple’s devices, including the iPhone.
The new emojis will be available on Apple's devices later this month. They’re part and parcel of Apple’s software update that was announced earlier this week.
There are new emojis of a burrito, a cricket bat, a monkey, a "talk to the hand" symbol and a tongue covered with money, chains and a casket, for example. There’s also an emoji of someone flipping the middle finger.
A growing number of brand managers look upon emojis (or playful icons) as a legitimate form of communication (particularly among millennials who are starting to enter the management ranks).
In June, for example, Chevrolet distributed a press release almost entirely in emojis to announce the new 2016 Chevy Cruze. The automaker also cross-marketed the effort with social media channels, challenging consumers to decode the press release before translating it to English via Twitter (#ChevyGoesEmoji).
SaaS platforms now allow businesses to effectively manage and execute their own PR campaigns, putting pressure on agencies to demonstrate the value of the “traditional” PR model.
Developing a well-designed TV campaign involves asking three important questions.
How a "Covid silver lining" can show the way to more effective, cost-efficient video communications.
Have a comment? Send it to 
No comments have been submitted for this story yet.