John Kerr, who heads the Asia-Pacific region for Zeno Group, has become the tech/consumer/healthcare/corporate shop's first chief digital officer.
"Kerr’s appointment reflects our ambition to strengthen our position as the agency partner that consistently brings forward innovation, disruption and measurable business value to our clients, through transformative digital and integrated communications," said CEO Barby Siegel in a statement.
Based in Singapore, Kerr will spearhead Zeno's effort to globalize its digital offerings by expanding current capabilities and increasing the scope of client engagements.
Kerr spent 15 years at Text100 before joining Zeno in 2012.
Daniel J. Edelman Co. owns Zeno.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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