MWWPRMatthew Holland, most recently executive director of public health solutions at WebMD, moved to MWWPR as senior VP in its corporate health practice in August.

At WebMD, Holland led a team that worked with federal, state and local governments to develop and measure impact of PR programs and educational activities.

MWWPR CEO Michael Kempner praised Holland's sophisticated understanding of policy and communications in the healthcare sector.

"His deep background in public health and his expertise in the rapidly growing sector of health technology will be invaluable as we continue to expand our practice and help our clients navigate the complex, evolving healthcare landscape," Kempner said in a statement.

Holland, who did a one-year stint at MWW in 1992, worked as business development director at Tynan Group; group publisher at Advanstar Life Sciences, and executive director at Medscape.