Glover Park GroupGlover Park Group has agreed to advocate on behalf of Iraq's minority Sunni population, a sect historically at odds with the country's 60 percent majority Shiitte Muslims.

Iraq prime minister Haider Al-Abadi depends on a coalition of Shiite militias to fight the ISIS terror group, which is largely composed of Sunnis.

The United States has been urging Sunni tribes to take up the fight ISIS.

Glover Park Group is working on behalf of Dubai-based Adalid Business Consulting, which is funded by Iraqi business leaders.

The DC firm provides public diplomacy, strategic communications counsel and government relations services to ABC.

The overall goal is to build support for Iraqi Sunnis among US government officials, NGO audiences and the media and facilitate exchanges between American and Iraq-Sunni leadership.

WPP owns Glover Park Group.