As consumer demand for real-time information online continues to grow exponentially, brands and organizations are scrambling to create online newsrooms in order to strengthen their relationships with both the media and consumers.
The latest to join the fray: Sharp HealthCare. The not-for-profit health care company Sept. 22 introduced Sharp Health News (sharp.com/news), an online news site covering the medical field, new technology and health and wellness.
“As one of the largest integrated health systems in the nation serving more than one million patients a year, we have a wealth of health and medical expertise to share not only throughout San Diego, but also across the country,” said Diane Lofgren, senior VP of marketing for Sharp, in a statement.
She added, “With the changing media landscape and the explosion of online and social media, launching our own newsroom is the perfect vehicle to keep that important information flowing on a daily basis to help us all lead healthier lives.”
Some of the topics covered by the website include cancer, caregiving, children’s and digestive health, exercise and fitness, pregnancy, aging, technology and women’s health.
The site will produce two or more stories a day, seven days a week, featuring video stories and infographics.
Doctors, nurses and other contributors from Sharp’s four acute-care hospitals, three specialty hospitals, two affiliated medical groups and Sharp Health Plan will also be included in the stories, which, naturally, will be distributed on the company’s social channels.
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