EdelmanEdelman has acquired Smithfield Consultants, the London-based financial communications and IR shop.

Ed Williams, CEO of Edelman UK/Ireland called the deal a "milestone event" for his operation.

The 20-member Smithfield firm "also complements the strong capital markets teams we have in North America and Asia and expands the firm’s transaction advisory and investor relations capabilities globally,” Williams said in a statement.

John Kiely, Smithfield CEO, who has more than 25 years financial communications experience, is a "brilliant cultural fit" with Edelman, according to Williams. "Their unflappable, quiet, modest approach belies a deep knowledge and understanding of the financial services sector, an exceptional roster of clients and long-term relationships," he said.

Smithfield will maintain its brand identity within the Edelman organization.