Turing PharmaceuticalsCraig Rothenberg, the veteran Johnson & Johnson communications exec who moved to embattled Turing Pharmaceuticals in July, has left the company.
Turing is facing questions after it raised the price of a drug for cancer and HIV patients 5,000%.
Rothenberg has opened his own shop, Rothenberg Communications, based in Short Hills, N.J.
Alan Ripp of Ripp Media is supporting the company's PR in the crisis.
CEO Martin Shkreli reversed course on Tuesday and said the company would roll back the price increase of Daraprim.