NBPR SummitStrategies on how the PR industry can improve diversity, promote professional development and develop new partnerships will take center stage at a daylong summit next month held by the National Black Public Relations Society.

The one-day, invitation-only summit, which will be held Friday, Oct. 30, will be an off-the-record discussion. Representatives from major brands, agencies and organizations, including Coca-Cola, Edelman, Golin Harris and Wells Fargo, are scheduled to participate in the summit.

Participants will tackle how the industry can develop specific actions to spur diversity throughout the PR field and create more opportunities for black-owned businesses.

“We are setting out on a course that is designed to hold the industry accountable for its diversity efforts and position NBPRS as a critical partner in transforming agencies and corporations, and empowering black-owned businesses for the global opportunities of the future,” said Richelle Payne, president, NBPRS Inc., in a statement.

An industry white paper, authored by Drs. Rochelle L. Ford, Professor and Chair, Newhouse School, Syracuse University and Clarke L. Caywood, Full Professor, Medill School of Journalism, Northwestern University, will offer several insights into the data gathered from an industry wide survey conducted earlier this year.