Online video and sports are the online equivalent of peanut butter and jelly sandwiches, or Lennon and McCartney: The perfect blend. Now, Time Inc. is combining video and sports with the introduction of Sports Illustrated Films.
SI Films, which premiered Thursday with two videos programs on Brett Favre and a minor league hockey team, will feature original programming made for digital, television and over-the-top distribution. The site will house archived Sports Illustrated programs and will eventually feature live programming and other original productions.
The new site should be a fairly robust PR vehicle for both brands and organizations affiliated with sports. It will also appeal to PR and marketing agencies that represent sports companies and/or brands that serve the sports profession. SI’s new site augments existing video programming, such as daily live talk shows and video shorts
SI Films is launching after Sports Illustrated Group earlier this year acquired FanSided, a blog network of 300 sites, and introduced Campus Rush, devoted to college football.
The rollout of Sports Illustration Films comes nine months after SI laid off its entire photography staff and a handful of employees on the editorial side in what was explained as a complete reevaluation of the publication’s strategy, according to PoliticoMedia.
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