Waggener Edstrom, the tech PR institution founded by Melissa Waggener Zorkin and Pam Edstrom, has trimmed its moniker to become WE.
Zorkin, CEO, said she and Edstrom (pictured, L-R) are staying put and the firm will remain "fiercely independent," but added that the new name reflects the agency's "power and insight that comes from the collective -- our amazing clients, our people, our partners, and the influencers we work with every day."
In a blog post titled "Why I took my name off the door," she said the firm continues to evolve with new top staff, parnerships and clients, and sees the "WE" name as better reflecting the "continuous loop" of an evolving business.
Microsoft, Volvo, Boehringer Ingelheim and Safeway are among the firm's top clients.
WE was the No. 3 independent firm in the 2014 O'Dwyer's rankings with more than $106M in revenues and 700 staffers.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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