Cohn & Wolfe on Tuesday said it has agreed to acquire a majority stake in full-service public relations agency Six Degrees PR and its content and integrated marketing subsidiary, Alphabet Consulting, with offices in Delhi, Mumbai and Bangalore.
The deal builds on Cohn & Wolfe’s Mumbai and Delhi offering and solidifies the agency’s Asia-Pacific presence by growing its footprint in the region to 11 offices.
Founded in 2009, Six Degrees counsels C-suite clients on various communication challenges. The agency specializes in public relations, public affairs, crisis management and digital media. It delivers content and integrated marketing campaigns via its Alphabet Consulting subsidiary.
“India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalize on the tremendous opportunity for growth here,” says Donna Imperato, CEO of Cohn & Wolfe, in a news statement. “The agency’s presence in Bangalore, the country’s technology hub, and their work in technology, finance and corporate complements the Cohn & Wolfe India team’s extensive lifestyle and consumer experience.”
Rishi Seth, cofounder of Six Degrees added: “We are excited to start this new journey to make a bigger play for growth through integrated marketing services.”
Rishi and Zacharia James, cofounder of Six Degrees, become Group CEOs, leading the Cohn & Wolfe Six Degrees team of 70 professionals across Mumbai, Delhi and Bangalore, and report to Imperato.
Cohn & Wolfe is part of WPP, the world's largest communications services group.
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