Reader’s Digest Association, Inc., the magazine and book publisher best known for flagship title Reader’s Digest, has rebranded as Trusted Media Brands, Inc.
The name change, the first in the publisher’s 93-year history, was the result of a company experiencing “significant and transformative growth,” according to a press release.
“The company has undergone a complete turnaround and transformation over the past 24 months. We’ve changed our business model to connect with consumers across all brands and through a variety of channels where readers want to engage,” said Bonnie Kintzer, President and CEO of Trusted Media Brands, Inc., in a statement. “As we head toward our century milestone, it’s appropriate that our new company name reflects the culmination of those changes and the entity we have become — a modern, visionary, brand-driven multiplatform media business.”
The company’s new website, www.tmbi.com, was launched yesterday to reflect the change.
Reader’s Digest was first published in 1922 by DeWitt Wallace, along with his wife Lila. Once the highest-selling consumer magazine in the country, Reader’s Digest hit its peak U.S. readership of 17 million in the 1970s, and is currently published in 21 languages in more than 70 countries.
RDA filed Chapter XI in 2009, and emerged from bankruptcy after a massive restructuring, only to file for it again in 2013. A year later, Bonnie Kintzer was picked as president and CEO to replace Bob Guth, becoming RDA’s fourth chief since 2011.
Other RDA titles include Taste of Home, The Family Handyman, and Bird & Blooms.
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