Denise VitolaDenise Vitola, formerly of MSLGROUP, has moved to Makovsky as managing director.

It’s a new leadership position for the communications agency, one in which Vitola will be tasked with supporting CEO and president Ken Makovsky with the firm's strategic direction.

“Denise is a rare and exemplary leader in the public relations industry, who has an outstanding track record of winning new business, developing fast growing blue chip clients and possessing superior management expertise,” Makovsky said in a statement. “Denise represents the best of possibilities amid the dynamic change in a converging marketing and communications arena.”

At MSLGROUP, Vitola was North American practice director of that global firm’s consumer division. She also formerly served as deputy managing director of its Atlanta office.

Prior to joining MSLGROUP, Vitola held a senior vice president and deputy practice director position at Ogilvy Public Relations Worldwide. She also had stints at MWWPR and Kaplow.

She brings 17 years of PR experience and a multifaceted background that ranges from consumer, financial, health, retail, and integrated communications, including digital and social media marketing.