Volkswagen BugVolkswagen, reeling from an emissions scandal that already has cost the company more than a third of its value and hammered its reputation, on Wednesday announced an “action plan” to address the problem.

The company also has reportedly hired London-based PR firm Finsbury and Kekst to manage the crisis and the U.S. law firm Kirkland & Ellis to defend the company against a growing swirl of investigations. Kirkland & Ellis defended BP in the criminal investigation of the 2010 Deepwater Horizon oil disaster.

Under the action plan, “Volkswagen and the other Group brands whose vehicles are affected will present the technical solutions and measures to the responsible authorities in October. Customers with these vehicles will be kept informed over the coming weeks and months,” the company said in a statement. “All of the Group brands affected will set up national websites to update customers on developments.”

The plan is expected to apply to 11 million cars worldwide that were designed to cheat emissions.

Volkswagen said last week that it would set aside 6.5 billion euros, or about $7.3 billion, to cover the cost of servicing the affected vehicles.

However, it could still face fines of up to $18 billion in a criminal investigation in the U.S., as well as possible charges for its executives and legal action from customers and shareholders, according to the Guardian.

The U.S. Justice Department’s Environment and Natural Resources Division is conducting an investigation regarding the automaker’s alleged cheating on U.S. emissions tests, the Wall Street Journal said, while multiple lawsuits are also expected against Volkswagen.

The company’s stock price continues to deteriorate, falling to roughly $96 in day trading Wednesday, down from about $160 in August.

Last week, CEO Martin Winterkorn got a push out the door and was succeeded by former Porsche chief Matthias Müller, who will be tasked with cauterizing the wound and winning the trust back of consumers.