Justin ChaseJustin Chase, former President at communications agency Hypertonic, has joined Makovsky as Chief Digital Officer and Executive Vice President.

At Makovsky, Chase will be responsible for strengthening the firm’s digital practice, including its social and mobile media capabilities. This involves leading a separate digital practice within the firm, as well as collaborating with Makovsky’s existing digital practices.

“With Justin, we have brought in a strategic marketer who has both run and built agencies for the digital, social and mobile age,” said Makovsky President and CEO Ken Makovsky. “This gives us a tremendous weapon in our arsenal that allows us to build strong digital capabilities, imbed digital into nearly everything that we do and lead our clients with strategies that are disruptive, relevant and shaped by our progressive view of what PR means today. I'm very pleased he will direct this important growth area in order for us to fully provide the best in digital communications for our clients.”

Chase was founder and president at Hypertonic, a digital marketing and communications agency with a focus on health. Prior to Hypertonic, he was director of social media at Attention, and logged stints at Fluent, Inc., and Digitas.