The Saudi Arabian General Investment Authority engaged Edelman for PR support as it made a pitch that the Saudi economy is attractive for investment and diversifying in September.SAGIA manages the kingdom's investment landscape and works to promote economic investment in the country. Abdullatif bin Ahmed Al Othman, a former senior VP for Saudi Aramco, heads the authority.
Edelman's work supported Al Othman's early September trip to Washington.
Edelman, which has worked in PR capacities for the Saudi government in recent years, was charged with engaging opinion influencers, establishing media opportunities, and assisting with editorial placement on behalf of the authority, according to its federal filing.
The firm describes its client's role to furnish "Saudi Arabia as an attractive destination for [foreign direct investment] and highlight Saudi Arabia's economy as transforming into one that is diversified."
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Teneo has extended its contract with the Salama Bint Hamdan Al Nahyan Foundation for an additional four months to July 31, adding another $1.8M in fees to the New York firm’s coffers.
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The Government of Hungary has hired Strategic Improvisation Inc. to generate positive media coverage and combat negative press coverage of the Central European country. (6 reader comments)
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