The PR agency field may be in the grip of an acquisition spree.
In the latest deal, MWWPR has purchased a minority stake in Berk Communications and Marketing Group, which specializes in sports, entertainment, travel, lifestyle and event planning PR. Financial terms were not disclosed.
Based in New York City, Berk Communications will become an independent subsidiary of MWWPR and continue to operate under its own name. Berk founder, Ron Berkowitz, will continue to serve as President-CEO.
Berk clients include some of the top brands, such as FX Networks, and GQ,and sports personalities, including Yankee slugger Alex Rodriquez and NBA superstar Kevin Durant.
“At MWWPR, our top priority is investing in people and resources that enhance the services we can offer our clients,” said Michael W. Kempner, president- CEO of MWWPR, in a statement.
The MWWPR-Berk deal comes just a few weeks after Finn Partners acquired Horn Group, for an undisclosed price, to bolster Finn's strengths in big data, security, cloud applications, digital publishing and mobile sectors.
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