The National Press Club (NPC) is in for some big change.
But this has nothing to do with NPC embracing digital technology, social media or other platforms that are profoundly affecting the nation’s newsroom and media organizations.
Rather, this is about helping to fund NPC’s future: An agreement late last week by the boards of the National Press Club and nonprofit National Press Club Journalism Institute to sell the club’s Norman Rockwell painting, “Norman Rockwell Visits a Country Editor.”
The sale, which will take place at an auction at Christie's on Nov. 19., is expected to fetch between $10 million and $15 million. Seventy percent of the proceeds will go to the Club, 30 percent to the Institute.
John Hughes, president of the National Press Club, said in a blog post that the decision to sell the painting does not mean the club and the institute are “desperate” for money.
“The Club has been profitable for seven years in a row while the journalism industry struggles,” he said. “However, our board members determined that over time, the costs of securing such a valuable artifact would be a drain on the financial resources of the Club and the Institute. The Club is the world's leading professional organization for journalists. It didn't make sense for us to begin diverting so many of our resources for art security.”
He added, “In a sale, we secure the Club's future and help prepare for the day when the subsidized rent we have enjoyed for decades goes away. We are in a better position to care for our facility, offer world-class programs and support and grow our membership.”
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