It’s back to the future for Dea Lawrence. Variety on Tuesday named Lawrence as CMO. Lawrence, who was head of digital sales at the publication from 2001 through 2008, is responsible for driving Variety’s global branding and communications strategy.
“Dea is a born leader who possesses a unique combination of digital expertise and media savvy,” said Michelle Sobrino-Stearns, publisher of Variety, in a statement. “Her talent and passion for the Variety brand will reinforce our market leadership and prove instrumental as we enter our next phase of growth.”
Prior to joining Variety, Lawrence was the VP Western Region for TubeMogul and was the head of Western sales for AT&T AdWorks. She also served as VP for PointRoll/Gannett, where she ran numerous marketing campaigns for Fortune 500 brands.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Pierpont Communications of Houston hires Dan Mahoney and Pete Webb to focus on building a presence in the Denver market... Millwright Holdings appoints Ainsley Sheikali as head of business development, a new post... Shore Fire Media CEO Marilyn Laverty is tapped to increase collaboration among the Dolphin Entertainment units... Berns Communications Group names Quin Acciani VP, consumer and retail practice. 
Have a comment? Send it to 
No comments have been submitted for this story yet.