KCSASDKA International, a multinational company that operates in several markets, has hired New York-based KCSA Strategic Communications for PR services.

KCSA will deploy a wide-reaching outreach campaign to increase awareness of SDKA International in the North American market.

The agency said it will establish SDKA executives as thought leaders in the mining, commodity and financial services sectors, as well as lay the groundwork for future additions to the firm's current product offerings.

KCSA Managing Partner Lewis Goldberg will run the PR efforts and provide strategic counsel on public relations matters.

“We needed a partner that could quickly understand a complex business and effectively communicate our value proposition to a wide variety of audiences,” said SDKA International CEO Christopher Kelly, in a statement. “The KCSA team quickly helped us refine our message, and begin to telling our story to key stakeholders.”

SDKA International is dedicated to the financing, production, refining, processing, transportation and storage sectors. It also supplies of a broad range of commodities.