Ogilvy PR’s Jakarta shop has been appointed the official agency of record for Indonesia’s Ministry of Tourism.
The agency will enact a five-year strategic communications plan for that country’s ongoing “Wonderful Indonesia” campaign, for the purpose of boosting Indonesia's visibility as an international tourism destination.
The plan, referred to by Indonesia Minister of Tourism Arief Yahya as “an aggressive awareness campaign for Indonesia’s branding,” includes the goal of increasing Indonesian tourist numbers to 20 million "within the next few years." Ogilvy's network of global offices will contribute to the effort.
According to Indonesia Minister of Tourism Arief Yahya, Ogilvy's account win followed a highly competitive pitching process that included the review of nearly two-dozen agency requests for proposal.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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