PR giant Weber Shandwick has won a competitive bid for the United Kingdom social media account of Britain-based Vauxhall Motors.
The agency will drive social strategy, develop social-first campaigns, content creation and community management on behalf of Vauxhall, whose brands include Astra, Corsa, ADAM and Mokka.
“Vauxhall is a brand that really understands the major opportunity that social presents from a commercial perspective,” said Adam Clyne, head of digital at Weber Shandwick, in a statement.
“We are looking forward to partnering with them to develop campaigns with big ideas at the heart that have a real impact on business results.”
Weber Shandwick’s head of social, Danny Whatmough, will lead the Vauxhall, along with James Nester, executive creative director for the UK and EMEA (Europe, Middle East and Africa).
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