selder, moranASGK Public Strategies, the Chicago-based shop of Eric Sedler and David Axelrod, has merged with its New Jersey-based sibling M Public Affairs under the name Kivvit.

Sedler said his firm, which backed M PA founder and campaign strategist Maggie Moran (pictured with Sedler) in 2010, outgrew its name. He and Moran serve as managing partners for the expanding firm, which reached Miami in January and counts 60 staffers and $12.5M in 2014 revenues, with additional outposts in Washington and New York.

Axelrod cashed out of ASGK after the 2008 election, when he moved to the White House.

Kivvit is an Alaskan Native word for "valuable" and "durable," the firm said.

Sedler, a former AT&T and Edelman PR hand, said the combined firm is set to work seamlessly at the national, state and local levels.

Moran is a former campaign manager for Gov. Andrew Cuomo and ex-Govs. Jon Corzine and Jim McGreevey, among other Democrats.