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Christine Smedley, PayPal’s VP of global brand and communications, is joining Facebook to run its Messenger unit. That’s according to Tech Crunch.
Smedley has been working at PayPal since 2012, where she was instrumental in developing rebranding efforts across Web and mobile, resulting in 5 percent boost in customer and business signups and 8 percent hike in account activations, according to Silicon Valley Business Journal.
Prior to PayPal, Smedley’s ran global comms for Amazon and also had a stint at Edelman as executive VP and global chair of the agency’s consumer marketing unit.
Facebook Messenger, which debuted in 2011, is an instant messaging service and software application that provides text and voice communication. It recently added video calling, as well. According to Facebook, the service now has 600 million users.
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