All You MagazineTime Inc. today announced the closure of women’s print publication All You. The monthly magazine, first printed in 2004, will continue operations until the end of the year, ceasing publication with the printing of its December issue.

Once sold exclusively at Walmart retail stores, All You features coupons, as well as recipes and how-to feature articles. After its distribution deal lapsed with Walmart in 2011, the publication became available at newsstands and via paid subscription.

The Wall Street Journal today reported that approximately “30 people will lose their jobs as a result of the closing of the magazine and its website,” according to an unnamed source.

In a memo to staff, Time Inc.’s Executive Vice President Evelyn Webster said the closure is a result of an “ongoing transformation of Time Inc.," where the magazine giant finds itself "constantly evaluating our portfolio of brands and products, examining existing assets and assessing their ability to deliver meaningful growth into the future."

The news comes the same day that Time Inc. announced it had made a hefty digital investment with its acquisition of female entertainment and lifestyle site HelloGiggles, which was founded by actress Zooey Deschanel.