Kathleen HensonKathleen Henson

Navy Pier on Tuesday said it has tapped Chicago-based public relations firm Henson Consulting Inc. (HC) as its Public Relations Agency of Record. The call was made following a four-month competitive agency review process, where the nonprofit considered several local PR agencies for the account.

The decision coincides with plans for Navy Pier’s centennial in 2016. “As we approach this historic milestone, we look forward to HC expanding our story beyond our more than 8 million guests to highlight new strategic partnerships, enhanced cultural and arts programming, exciting events and overall enhancements to the Pier,” said Amy Cowen, Chief Marketing and Experience Officer at Navy Pier, in a release.

Kathleen Henson, CEO of Henson Consulting, added: “There is so much momentum and excitement building at Navy Pier as it fulfills its Centennial vision. We are honored to share its undeniable history and significant impact with global audiences and invite more people to experience Navy Pier.”

In anticipation of its 100th Anniversary Navy Pier is embarking on a redevelopment plan to update its features, amenities and cultural programming. The multi-year effort is designed to transform 50 acres of waterfront space into a global destination for both Chicagoans and tourists.