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Wake Forest Baptist Medical Center on Thursday announced that Robert “Bob” Gfeller, Jr. will take on added marketing-related responsibilities for the organization.
Adding to his role as executive director for the center’s Childress Institute for Pediatric Trauma, Gfeller has been named VP of Communications, Marketing & Media and CMO, effective October 27.
In his enhanced role, Gfeller will be responsible for marketing and communications strategies that support the major goals and objectives across the medical center, including Wake Forest Baptist Health and its strategic affiliates and partners.
Prior to joining the CIPT, Gfeller was executive VP of merchandising / customer experience for Lowe’s. He also had a stint at Coca-Cola as director of channel and consumer occasion marketing.
"Bob's vast knowledge of the marketplace and his commitment to exceptional service is a crucial element in our growth going forward," said Wake Forest Baptist CEO John McConnell, M.D., in a statement. “He believes that a deep understanding of patient needs can lead to development of enhanced product and service offerings that will improve patient experiences."
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