Theranos, the billion-dollar biotech, is pushing back against the Wall Street Journal after the paper whacked the blood testing service in two articles last week.
The Palo Alto-based company posted a lengthy rebuttal to the WSJ on Oct. 22, detailing what it believes the WSJ reporter "got wrong and why."
FTI Consulting is advising Theranos on strategic communications.
"From his very first interactions with Theranos, the reporter made abundantly clear that he considered Theranos to be a target to be taken down, and not simply the subject of an objective news story," Theranos said in its statement. "The articles that appeared last week are the inevitable product of the approach."
CEO Elizabeth Holmes, the company's 31-year-old founder, has led the crisis response and took her burgeoning campaign to the Journal's WSJ.DLive tech conference this week.
The Journal responded with a statement of its own, standing by the stories: "We carefully reviewed the company’s claims; nothing in Theranos’s report undermines the accuracy of the articles. Our journalism was free of any preconceived notions and was conducted in an entirely appropriate fashion."
Theranos PR manager Lauren Vroom is a former Apple Inc. corporate PR hand.
The company's aggressive and detailed response is evocative of Amazon's current showdown with the New York Times over a lengthy article questioning the retail gaint's work environment.
Theranos noted in a tweet that its response logged 6,000 words, while the WSJ published only 3,000 words in its stories on the company.
The Nickels Group works DC for Theranos.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
Have a comment? Send it to 
No comments have been submitted for this story yet.