GreenoughGreenough has been selected as agency of record for The Lowell Institute.

The Boston-based institution, which opened its doors in 1839, is one of the country’s longest-lasting public foundations, known for its lectures and educational programs.

Greenough is charged with branding and media relations efforts for the nonprofit institute, and “will look to bolster The Lowell Institute’s reputation and increase attendance at dozens of free lectures,” according to a statement.

“Greenough is committed to helping further the mission of nonprofits whose good work is often unrecognized by the public,” said Greenough president Jamie Parker in a statement.

Past speakers in The Lowell Institute's 175-year history include Theodore Roosevelt, Charles Dickens and Al Gore.