Keith HernandezKeith Hernandez

Keith Hernandez, VP of brand strategy at online news and entertainment site BuzzFeed, has been named president of Slate.

In his new role, Hernandez will overhaul Slate's advertising, marketing and creative services strategies, and is charged with introducing new brands across media multiple platforms to the popular current affairs and culture site.

He assumes that position November 2.

“We came across many impressive candidates during our search, and Keith was, by far, the right leader for the role,” said The Slate Group Chairman Jacob Weisberg, in a statement today posted on Slate's website. “Besides being incredibly smart and having a track record of great client relationships, he helped to grow a brand that we, at Slate, have admired since its inception. His passion and insight into the digital landscape are going to be tremendous advantages to our leadership team.”

Hernandez comes to Slate from BuzzFeed, where he led revenue and brand strategy efforts for that company’s teams in North America and Australia. Prior to BuzzFeed, Hernandez held positions at Blip Networks, Vevo, Microsoft and The Onion.

“Slate has excelled for years at making people stop, think, and share,” said Hernandez in a statement. “I’m thrilled to lead a brand whose distinct voice is a breath of fresh air in the congested digital space and whose point of view stands out against the newsfeed clutter.”

Slate is owned by online publishing entity The Slate Group. It was previously owned by The Washington Post Company, and prior to that, Microsoft.