Prowly, a Poland-based software company, has rolled out a new online platform for PR pros designed to streamline their media relations efforts.
At the heart of Prowly’s technology is what the company calls “Brand Journals,” which enable companies and agencies to put all of their social and video channels, photos and blog posts in one place that tells their brand story on a continual basis.
The software also provides PR pros with metrics regarding their stories' performance, who opened email messages, saw a press release and downloaded attachments.
Prowly’s “Contact Management” tool, meanwhile, provides intelligence about how your audience behaves day to day, such as contact notes and response rate.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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