ICR, a New York-based strategic communications and advisory firm, on Monday rolled out two initiatives designed to enhance the company’s visibility and increase its appeal in the marketplace.
For starters, the company introduced a new brand identity, featuring a new logo, tagline and visual identity.
As part of the rebranding, ICR also changed the name of its annual investor conference, formerly known as the ICR XChange, to the ICR Conference.
Now in its 18th year, the ICR Conference caters to consumer-oriented growth companies and is attended by institutional investors, private equity professionals, equity research analysts and select media.
ICR on Monday also introduced ICR Capital LLC, a subsidiary that provides a suite of capital markets advisory services.
The division will provide advice on a range of activities, including banker selection, due diligence, strategy, capital sourcing and marketing transactions to the investment community.
ICR now ranks eighth on O’Dwyer’s PR rankings. In 2014, the firm had revenue of roughly $50.7 million, a 19 percent increase compared to 2013.
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