PR The biggest ever conversation about the future of PR launches (N. Hobson)

Industry Five ways PR has changed dramatically in the past five years (J. Wheeler)

Storytelling The anecdote to the rat race (R. Stevens)

Crisis Three things to do during a recall (P. Gillott)

Beauty L'Oreal launches beauty site to promote industry, not brand (C. Noricks)

Forecast 2016 social network predictions: Back to 1999? (A. Stoltzfus)

IR Valeant shows the perils of fantasy numbers (NY Times)

Tools 5 data visualization tools that anyone case use (J. Dougherty)