In an open letter to the class of 2013, FleishmanHillard CEO Dave Senay urged graduates to break away from community in favor of independence.
"Our society needs more constructive disagreement . . . and 'in the moment,' not necessarily the organized discontent fomented by political movements. It’s more of this kind of courage that we need in the world. It's also needed in our profession of public relations.
"In many ways, our clients are asking us simple questions: how does the world work? Are we doing the right thing? And often, the issue won’t come in the form of an obvious question. Instead, it will come in the hooded and mundane form of a half-baked decision just waiting for someone to step forward and ask 'why' or 'why not?'"
Read his full letter at prfirms.org.