johanna maskaJohanna Maska, the Obama administration press alum who left the White House for the top marketing and communications slot at the Los Angeles Times in May, has landed at expense and payment system start-up Karmic Labs.

Maska, who left the Times after the abrupt firing of publisher Austin Beutner, is senior VP of communications for San Francisco-based Karmic, which uses technology to let supervisors manage spending and budgeting for employees, for example, through electronic transfers and expense debit cards.

Maska spent eight years working for President Obama, starting out as a volunteer in Iowa during the early stages of the 2008 presidential campaign and rising to director of press advance at the White House. She is a former assistant press secretary to ex-Kansas Gov. Kathleen Sebelius.

She penned an essay on Medium about her new role. Karmic has raised about $7.7M in funding, according to Crunchbase.