Politics Koch brothers seek softer image (The Hill)

Marketing 15 of the worst tech marketing and PR moments ever (Network World)

Tactics The state of the press release in 2015 (T. Sabourin)

Tools How to use LinkedIn publishing for free thought leadership and PR (C. Conner)

Image Netflix's 'Narcos' proves image of PR is not good (G. Dietrich)

Content Time mag puts its own spin on native ads (L. Hoffman)

Workplace Amazon's new parental leave expansion is smart PR before holiday shopping season (HuffPost)

Beauty PR Meet Julia Labaton, pres. of Red PR (PR Couture)

Viral Nike ad draws 8.5M views (Lost Remote)

Media You're missing the best journalism in the world if you're not reading FiveThirtyEight (G. Matusky)