Ruder Finn has picked up scented candle and frangrance company LAFCO to burnish the luxury brand.
As AOR, RF will guide brand development, media relations, executive thought leadership and content development for the New York-based client.
Jon Bresler, an attorney who founded LAFCO in the 1990s, said he wanted a firm that could "broaden the reach" of the company's story producing "high-quality, artisanal body care and fine fragrance products."
LAFCO, an acronym for Luxury Articles and Fragrance Co., makes candles, diffusers and specialty bath and body products.
Kim Kardashian West is using Full Picture PR for a $200M alliance with COTY Inc. to expand her KKW Beauty's product line and open new market categories.
Fashion PR pro Kelly Cutrone has charged hip-hop mogul Russell Simmons with a rape attempt in 1991.
Fashionable travel luggage and accessories are focusing on becoming more tech-centered to meet traveling and space-saving demands.
For lifestyle PR to be effective today, practitioners must lead with audience-centric strategies that meet consumers on the platforms they use, when they use them, with strong storytelling at its core.
Celebrities have always played a key role in the marketing landscape. But companies eager to tap into social media channels are now making a conscious shift to include influencers in their online marketing plans, with the fashion and beauty industries leading the charge.
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