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Dukas Public Relations, ranked as one of the ten largest financial PR agencies in the industry by O’Dwyer’s, has changed its name to Dukas Linden Public Relations (DLPR).
The name change underscores Seth Linden’s growing managerial responsibilities. Linden, who joined the agency in 2006 following seven years working in broadcast journalism, has helped the PR firm increase revenue by more than 400%
As part of the name change, Linden will keep his current title of president and Richard Dukas will remain chairman and CEO.
“Seth became a partner in the agency several years ago as a result of his tireless leadership and exceptional client service, and I am proud that the ‘Linden’ name is now part of the agency’s brand and identity,” Dukas said in a statement.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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