Global Blue, which runs one of the biggest Tax Free Shopping networks, on Thursday tapped Cohn & Wolfe to develop a PR program to boost awareness about the brand.
The program will target a global audience and support Global Blue’s growth in key markets including cross Asia, Europe and the Americas.
Cohn & Wolfe will handle ongoing B2B outreach to promote Global Blue’s core functions and products to merchants, as well as consumer campaigns to promote its Tax Free Shopping offering.
The agency also will provide strategic guidance on media relations, content creation, issues management, crisis communications, internal communications and brand-building services.
Global Blue facilitates tax refunds for a network of thousands of the world’s luxury brands and helps consumers find the best places to shop tax free in 39 countries. It also operates one of the world’s largest databases on international shoppers, which it uses to support a range of customers, such as retailers to banks.
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