Fashion and lifestyle agency Beautiful Planning Marketing & PR has opened an in-house event production division, to be used by clients for fashion shows, events and fundraisers.
The new division will offer BPMPR’s fashion-based clients access to venue scouting, audiovisual, lighting, storyboarding and choreography, among others services.
The decision to move event production capabilities in-house was a strategic one, designed to provide designers and brands access to services prior to Fashion Week 2016. BPMPR CEO Monique Tatum said the decision comes as a result of rising demand for such services that has picked up in recent years. Tatum also said the firm has discovered it can provide better service in an environment where all the work is completed under one roof.
“Fashion Week is changing and evolving and we are moving with it," Tatum said. "Pricing will be competitive and it will be much easier for designers to have a one stop shop with us instead of having to split their fashion event service teams."
The firm has also added a social media division to its list of services. New York-based BPMPR, which was founded in 2005, has additional offices in San Francisco, Vancouver Canada and London.
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