Ahmet DavutogluAhmet Davutoglu

Ahmet Davutoglu, the newly minted prime minister of Turkey, has tabbed Burson-Marsteller to tackle his image in Europe.

Burson will tackle the ongoing refugee crisis and work the European Union PR front for Davutoglu, who won a surprise victory this month to reclaim power for his Justice and Development Party.

EUobserver reported that Burson offices in Berlin, London, Paris and Washingon are working the account.

The E.U. is looking to Turkey to help manage a massive flood of refugees from the Syrian crisis. Turkey, a prospective E.U. member, has been wooed by German Chancellor Angela Merkel and other leaders in the crisis.