Robert DowlingRobert Dowling

Robert Dowling, former President of FleishmanHillard, on Tuesday rolled out Hudson Cutler & Company, a technology-based marketing and communications agency.

Dowling, who is CEO of the new firm, has more than 25-years of experience in PR and marketing, working with such brands as American Express, Microsoft and Goldman Sachs, among others.

The agency, located in New York City, offers a wide array of services including software and technology development, management consulting, creative design and production, media, marketing and communications, experiential marketing, and research and analytics.

Hudson Cutler has also developed partnerships with PR agencies Praytell, Peppercomm and iconic32 to extend these capabilities across segments.

“Our mission is to identify our clients’ most complex business and social challenges, apply great ideas, and then execute with the right blend of services. That typically puts technology at the center of our programs because we live in a world where most human interactions are technology-enabled,” Dowling said, in a statement. CEO of Hudson Cutler. “Traditional agencies, on the other hand, operate myopically. PR firms want to sell press releases, advertising agencies want to sell 30-second spots, experiential firms want to sell events, even when those don’t address the challenge at hand.”

During his tenure at FleishmanHillard, Dowling managed the agency’s East Region and sister brands including Lois Paul & Partners, TogoRun and HighRoad Communications. He also has held senior positions at Ruder Finn and Peppercomm.