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MWWPR on Tuesday said that Alison Schwartz has joined the PR agency as senior VP and general manager of the firm's San Francisco office.
Schwartz will drive strategy and programs for MWWPR's clients and grow both the San Francisco office and technology practice.
Prior to joining MWW, Schwartz was general manager at Bay-Area based Grayling. She has also been a senior executive at Waggener Edstrom and Edelman, as well, and worked with some of the top brands including Kaiser Permanente, Microsoft and PayPal.
"Alison is a proven communications leader with extensive experience in crisis and reputation management, integrated marketing and strategic storytelling," said Michael Kempner, president-CEO of MWWPR, in a statement. "Alison's deep background and significant relationships in the technology and consumer sectors will be extremely valuable as we continue our expansion in the San Francisco and Silicon Valley markets."
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